The Path to Purchase Institute’s first Industry Innovator Awards will recognize excellence through innovation across the entire shopper commerce landscape by recognizing professionals in four critical areas of expertise: integrated shopper marketing, merchandising, e-commerce and insights.
Nomination deadline: March 10, 2021
Shopper Marketing Innovator of the Year
Awarded to an industry professional at a consumer product manufacturer or retail organization whose innovative thinking led to exceptional success through integrated shopper marketing planning and activation.
Merchandising Innovator of the Year
Awarded to an industry professional at a consumer product manufacturer or retail organization whose innovative thinking led to exceptional success through in-store marketing and merchandising.
E-commerce Innovator of the Year
Awarded to an industry professional at a consumer product manufacturer or retail organization whose innovative thinking led to exceptional success in digital marketing and e-commerce activation.
Insights Innovator of the Year
Awarded to an industry professional at a consumer product manufacturer or retail organization whose innovative thinking led to exceptional success through the development and implementation of shopper insights.