Step 1

Familiarize yourself with the contest rules

  1. Entries are due no later than October 7, 2023.
  2. Multiple entries from the same company are permitted as long as the concepts are entirely different, up to a maximum of five total entries per company. Please submit each entry in its own separate online entry form.
  3. All entries must include an overview synopsis of 400 words or fewer.
  4. Entries must include a high-resolution photo (.tif or .jpg format) of your products/lines and/or your company logo. It’s also helpful to submit images of how the initiative came to life in store or online.

To begin the process, please complete all fields marked with an asterisk.

Step 2

In 400 words or less, describe NEW category management initiatives your company executed between June 15, 2022, and June 15, 2023. The synopsis should include compelling examples of new programs, collaborative approaches, technologies, business systems, merchandising schemes and/or promotional tactics that played a key role in category development initiatives.

Where possible, include verifiable comparable market-specific or account-specific sales or market share data that supports your claims about the effectiveness of your category management program/platform (please note: This data is confidential and used only for judging purposes.)

Some helpful points to consider when composing your synopsis include the following:

  • Tell a story about how your category leadership innovation supported customers’ needs and built sales.
  • Impress with details of decisive actions taken to support retailers and shoppers.
  • The more specifics, the better, especially considering the data-driven nature of category management.
  • Digital matters more than ever, so be sure to mention how mobile and social were leveraged.
  • If available, include testimonials from retail partners. This information will also be kept confidential.
0/400 words

Step 3

If available, submit any supporting verifiable comparable market-specific or account-specific sales or market share data that validates claims about the effectiveness of your category management program/platform. Please indicate if data is not for publication.


Be sure to submit electronic images of one or more of the products/programs mentioned in your synopsis, in-store images, merchandising vehicles or digital imagery of how the product/program came to life online. Images must be 300 dpi in resolution, in .tif or .jpg format; 4x4 preferable for size.


Step 4: Payment

Select Entry Fee and press "Continue" to complete payment with a credit card.
Category Captains Entry Fee *

The $199 per product entry fee is not refundable.

We appreciate your thoughtfulness in completing this submission form. The team at Progressive Grocer looks forward to evaluating your entry. If you have any questions, please contact Bridget Goldschmidt at

Thank you for your entry!

(PS: Winners will be notified in late October and featured in the December issue of Progressive Grocer and online at